For personal injury attorneys
Sign More Local Cases
Injury victims aren't just searching anymore… they are asking.
Someone gets rear-ended on the way home, so they pick up their phone and ask ChatGPT, Google, or Siri:
"who's the best injury lawyer near me?"
They don't get their answer in a list of links or websites anymore. They get one or two recommended names.
We Help Your Firm Be the Answer!
- We help your firm become one of the names Ai and Google mention and ultimately recommend when injury victims in your preferred ZIPs ask who to call.
- You receive direct calls to your office. There are no shared leads, no middleman, and no per-lead fees.
Injury victims don't scroll anymore. They ask.
Here's what injury victims are asking right now...
- "who's the best car accident lawyer near me?"
- "who do I call after a motorcycle crash?"
- "who's the best truck accident lawyer near me?"
- "who handles slip and fall cases near me?"
- "who do I call if a dog bit my child?"
- "who handles wrongful death cases in my area?"
- "who's a woman injury attorney near me?"
- "who's the best injury lawyer who speaks Spanish near me?"
- "who do I call after a rideshare accident?"
- "I was injured in a hit and run. Who should I call?"
- "who's the best nursing home injury lawyer near me?"
- "who should I call after a crash?"
If Ai or Google mentions or recommends your firm, you get the call. If it recommends another firm, that's a lead you're missing out on.
That's the problem. When injury victims in your ZIP codes ask their phone who the best attorney is, if your firm doesn't have Known, Mentioned & Recommended status on Ai and search engines, the call goes straight to a firm that does.
Your Authority Ai Score, plus the ranking of every firm Ai names for your ZIP. Free, and you watch it run.
Where your cases come from
When injury victims or their families ask Ai and Google who to call, we help your firm be the answer.
We don't buy leads, scrape leads, or resell leads. We build the Authority & Trust Signals that give Ai and Google more reasons to mention or recommend your firm.
Our process takes you through the following three stages.
Each status gets you more calls, and better ones.
Known status
First, we make sure Ai and Google know your firm exists: your location, your practice area, and the facts about your firm. If they don't know you, they can't share you with anyone. And the facts have to be right. Incorrect data works against you, so you have to own what is Known.
Having Known status already gets you calls. When someone asks a question that applies to your firm, such as "who is a female attorney in my area", Known status alone can win you that call.
Mentioned status
For this phase we publish your expertise and your reviews, and your firm starts coming up in searches even when nobody specifically asks about you by name.
Mentioned status gets you more calls, because a lot of people ask for a list of attorneys to choose from, not just a single result.
Recommended status
This is where you really start getting results! Your firm becomes one of the few names Ai tells people to call. Those calls, forms, and chats go straight to your office.
Recommended status includes everything Mentioned status gives you, but the calls get even better. A recommendation is the closest thing to a personal referral you can get.
Known and Mentioned status are something we can control. Recommended status has to be earned. We help you earn it.
What are Authority & Trust Signals?
Those are the facts that Ai and Google can verify about your firm. Things like your reviews, your listings, your news coverage, and the articles published under your name. The more information Ai and Google can confirm about you within your ZIP codes, the more likely they are to specifically recommend your firm.
- Your reviews
- Your listings
- Your news coverage
- Articles published under your name
We move your firm from Known, to Mentioned, to Recommended status, for as many categories as possible. Injury victims and their families search for attorneys for all kinds of injuries in all kinds of ways.
Your free Authority Ai Score
A Real Firm + A Real Scan = Real Numbers.
Here is a sample of the Authority Ai Report we will generate for your firm. Your free Authority Ai Score shows which status your firm holds today.
Scanned October 28, 2026 · ChatGPT (gpt-5.6-luna), web search on · searcher location: Orlando, FL 32801 · scored under formula v7, question set 3.
Here are the scan results for a personal injury firm in Orlando, FL, ZIP 32801. If you ask ChatGPT about the firm by name, it answers correctly. That means Ai knows who they are. Ask specific questions that injury victims ask, like "Who is the best injury attorney?", "Who is the best car accident lawyer?", and "Who should I call?", and you'll get different answers.
Out of 12 questions that never used the firm's name, this firm showed up in 1 of them. Ai named 26 other firms for ZIP 32801.
15 for being Known, plus 6.94 from being Mentioned and/or Recommended in the answers to the 12 Local questions.
The questions we asked
Two used the firm’s name. Twelve asked about ZIP 32801 without it.
27 firms named for ZIP 32801
Every report in this ZIP code reads the same answers. This firm ranks #9. Business names are withheld in this sample.
- 01Firm A
- 02Firm B
- 03Firm C
- 04Firm D
- 05Firm E
- 06Firm F
- 07Firm G
- 08Firm H
- 09[the firm] This firm
- 10Firm I
- 11Firm J
- 12Firm K
- 13Firm L
- 14Firm M
- 15Firm N
- 16Firm O
- 17Firm P
- 18Firm Q
- 19Firm R
- 20Firm S
- 21Firm T
- 22Firm U
- 23Firm V
- 24Firm W
- 25Firm X
- 26Firm Y
- 27Firm Z
How this score was built: Known 15 of 15 + local answers 6.94 of 250 = 21.94 of 100. How the score is calculated
Scored on formula v7: Known is worth up to 15, and 250 points are divided across the twelve local questions by their weights and by where each answer placed the firm, with the score capped at 100. The website checks in the report are shown and are worth no points. Ai Competitive Rank orders every firm on this same full score before the cap, Known included; Ai Coverage Score and Ai Share of Voice are shown beside the Authority Ai Score and never added to it. Every report names the formula version it was scored on.
If your ZIP is available, run the same scan on your firm and see where you stand.
You get the full report: your score, the questions we asked, the answers word for word, and the ranking of every firm the answers named for your ZIP. The scan runs on software our team built and operates, here at LocalCases.com.
Free, and you watch it run.
The Authority System
Each month, we turn your expertise into the Authority & Trust Signals that move your firm from Known, to Mentioned, to Recommended status. You just talk and then we write, publish, and verify.
What you get
One recorded interview with you each month gives you 8 articles, 1 press release, and 2 local pages, all published under your firm's name and written to attorney advertising rules. By the end of your first year, that's 96 articles, 12 press releases, and 24 local pages, all yours to keep.
What we need from you
We will hold a one hour interview with you once a month and then you'll approve the content. We'll also need access to your website and Google accounts during setup. Nothing gets published under your name until you have reviewed and approved it.
How you see progress
We track your score every two weeks and we show you the numbers at every strategy session: your Authority Ai Score, your rankings, your Google Business Profile activity, and real visitor behavior on your website. Your scans and your tracking run on the same software, built and operated here at LocalCases.com.
What it costs
One flat rate for each ZIP you claim. No per-lead fees: whether a ZIP produces ten leads or a hundred, the rate is the same. Start with one ZIP and add more as you grow. Your one-time setup fee is quoted on the call when you claim your first ZIP.
Standard speed is 8 articles, 1 press release, and 2 local pages a month per ZIP. Double speed publishes twice that for $6,500 a month per ZIP. Quadruple speed publishes four times that for $13,000 a month per ZIP.
What happens after you claim a ZIP code
Day 1
Your territory is locked in and we start your buildout.
Weeks 2 to 3
Your website is upgraded so Ai and search engines can read and verify information about your firm.
Day 30
11 assets go live: 8 articles, 1 press release, 2 local pages.
Day 90
Setup complete. This is when the signed-case guarantee starts.
How we use Ai
Our writers use Ai tools for research and to process your interviews. The writing itself is 100% human, drafted by our staff and verified through Originality.ai before anything is published under your name.
Who writes it
Our in-house writing team, which includes a former military linguist, a writer with a master's in English, a published author, and a Yale graduate.
One firm per ZIP. No exceptions.
When you claim a ZIP code, it's locked in for your firm. We don't write for, optimize for, or represent another personal injury firm in that ZIP code for as long as you have it. Your competitors can't buy their way in.
But that goes both ways. If your ZIP is already claimed by another firm, we can't work with you there until it opens.
Start with one ZIP and add more as you grow. Each ZIP is a flat monthly rate. No per-lead fees. We count every call, form, and chat, and you see the count.
We work on an exclusive basis. One personal injury firm per ZIP code, reserved for you for as long as you hold it.
Our guarantee
Sign More Local Cases, or You Don't Pay.
Guaranteed in writing.
First 90 days: your Authority Ai Score goes up, measurably, or cancel with no penalty. After that, if any billing month ends without a new signed case from a tracked call, form, or chat in your claimed ZIP codes, let us know within 15 days. We will pause monthly billing while we keep working, and your territory stays locked in with your firm. If you're still not signing new cases, we'll talk and decide together whether continuing makes sense. Full qualification, reporting, and attribution terms are in your agreement.
One-year agreement. Cancel anytime in your first 90 days with no penalty.
Questions attorneys ask us
Do you sell leads?
We don't buy leads, scrape leads, or resell leads. We build the Authority & Trust Signals that give Ai and Google more reasons to mention or recommend your firm. You receive direct calls to your office. There are no shared leads, no middleman, and no per-lead fees.
What does it cost?
$3,250 a month per ZIP code at standard speed. One flat rate per ZIP, no per-lead fees. Double and quadruple speed are available. Setup is a one-time fee quoted when you claim your first ZIP.
What do you need from me?
We will hold a one hour interview with you once a month and then you'll approve the content. We'll also need access to your website and Google accounts during setup. Nothing gets published under your name until you have reviewed and approved it.
Is the writing done by Ai?
Our writers use Ai tools for research and to process your interviews. The writing itself is 100% human, drafted by our staff and verified through Originality.ai before anything is published under your name.
What if my ZIP code is already claimed?
If your ZIP is already claimed by another firm, we can't work with you there until it opens. Start with one ZIP and add more as you grow.
When does the guarantee start?
Day 90. Setup complete. This is when the signed-case guarantee starts. First 90 days: your Authority Ai Score goes up, measurably, or cancel with no penalty.
How long is the agreement?
One-year agreement. Cancel anytime in your first 90 days with no penalty.
How is the Authority Ai Score calculated?
Out of 100. Every report names the formula version it was scored on and shows the calculation, question by question. Known is worth up to 15: all 15 when any of the twelve local answers identifies your firm, otherwise 7.5 for each of the two questions that use your firm's name and get you back. Up to 250 more points come from the answers to twelve questions that do not include your firm's name in the question. Each question carries a weight, and its share of the 250 is divided among the firms its answer lists, by place: the first place earns the most, and places after the tenth earn nothing. Known and those points are added, and the score stops at 100; the report shows the total before that cap. A question that returns no answer is left out, so a failure on our side is never counted against you. The report also checks what an Ai crawler can read on your website and shows every finding; those checks are worth no points and do not change your rank. A report keeps the version it was scored on, and a new scan uses the version in force when it starts.
What is in the free Authority Ai Scan?
We ask ChatGPT 14 questions with web search on, using your ZIP as the searcher's location, and we include your ZIP code in every question that does not name your firm. You get the full report: your score, the questions we asked, the answers word for word with the sources they cited, and the ranking of every firm the answers named for your ZIP. The scan runs on software our team built and operates, here at LocalCases.com. Free, and you watch every answer land. No email required.
Your ZIP codes are either yours or your competitor's.
Every day a ZIP sits unclaimed is a day the firm across the street can lock you out of it.